The high road of sales
The high road of sales
The high road of sales
The high road of sales
The high road of sales
FREE LIVE MASTERCLASS WITH KRISTA RIPMA + MADDY HELLER
Your work is worth the price.
Learn how to sell it like you believe that.
Women inside our Sales Accelerator are closing $10,000–$20,000 sales. Now we’re bringing the approach we’ve been teaching all summer into a free live masterclass.
Learn how to communicate the value of your offer, lead a sales call, hold your price, and follow up with a clear next step—so more of your conversations become paying clients.
You know you’re good at what you do. Your clients get results. You’ve spent years developing the work.
Then someone asks how much it costs, and suddenly you’re giving a TED Talk to justify your own invoice.
You explain every deliverable. Fill every silence. Offer a payment plan before they’ve even responded. End with “No pressure!” and spend the next three days wondering whether following up would be too much.
That moment deserves as much practice as the work you’re selling. Because a premium offer requires you to lead a conversation about a meaningful investment. To ask good questions. Understand what someone actually needs. Make a clear recommendation. Say the price and give them room to respond.
These are skills you can learn, practice, and get very good at. We know because we’ve been teaching them—and watching women put them to work.
Not your boyfriends sales advice
Not your boyfriends sales advice
Not your boyfriends sales advice
Not your boyfriends sales advice
Not your boyfriends sales advice
-
We taught the Sales Accelerator. Then the women started closing.
We’re talking about women getting on sales calls for $10,000 and $20,000 offers—and closing them.
Watching that happen has made us even more committed to teaching this work.
There is a real shift when a woman can explain the value of her offer, stay present in a conversation about money, and ask for the sale without talking herself out of it.
She can bring that skill into her next discovery call. Her next proposal. Her next conversation with a past client who is ready for more.
That is what we want you to start building in this masterclass.
We’re bringing together the offer strategy, sales language, and follow-up process we use in our own business and teach inside the Accelerator.
Come ready to look at how you sell—and where you’ve been getting in your own way.
Here’s what we’re going to teach you:
The feminine sales shift
How to move from pressure, proving, and over-explaining into a sales approach built on service, standards, and trust.
Why so many women resist selling
And what is actually happening underneath the hesitation, the avoidance, and the “I know I need to follow up but I just didn’t” spiral. Maddy’s deck explicitly frames resistance to selling as common among women founders and ties it to practiced beliefs, safety, and self-worth.
The sales mistakes that are quietly costing you money
Including weak positioning, unclear messaging, under-qualifying leads, and stopping after one or two touchpoints when the sale likely needed more. Maddy’s framework calls out pre-qualifying, asking for the sale, and extending follow-up because many buyers convert later in the touchpoint cycle.
How to follow up without sounding needy or awkward
Because following up is not annoying. It is professional. And when you know how to do it well, it changes everything. That exact reframe appears in the “self-sell” examples and pitch reframes in the deck.
What it actually sounds like to ask for the sale cleanly
Without shrinking, hinting, apologizing, or backing away at the last second.
A first look at our fall Sales Accelerator
At the end of this training, we’ll introduce our first-ever women-led Sales Accelerator — a high-touch live container for women with premium offers who are ready to sharpen their messaging, strengthen their sales assets, master the sales conversation, and make their investment back with real support. The accelerator is positioned as a 6-week live container for women with high-ticket offers, focused on messaging, assets, follow-up, sales calls, and objection handling.
Not your boyfriends sales advice
Not your boyfriends sales advice
Not your boyfriends sales advice
Not your boyfriends sales advice
Not your boyfriends sales advice
-
![]()
For the woman whose work has outgrown the way she sells it.
This masterclass is for you if:
You have an offer you believe in and want to get better at selling it.
You’re ready for higher-value clients, but talking about the investment still makes you nervous.
People tell you they love your work, then the conversation stalls.
You give excellent advice on sales calls and struggle to transition into the paid offer.
You have warm leads, past inquiries, or outstanding proposals you haven’t followed up on.
You want a repeatable sales process you can actually use.
You can care deeply about people and be excellent at closing. We’re here to help you practice both.
Meet Krista
Meet Krista
Meet Krista
Meet Krista
Meet Krista
Meet Krista
I’m the founder + CEO of Authentic Audience, marketing strategist, and business coach for female founders who want real growth without selling their soul. Also I love sales!
I love the moment someone feels understood. When we can name what they need, see how we can help, and make a clear invitation to work together.
My work is helping founders turn what they do brilliantly into an offer people understand and want to buy. That means sharpening the positioning, finding the language, and building the sales assets that support the conversation.
In this masterclass, I’m sharing how I connect marketing to the sale—and how to communicate the value of your work with the conviction it deserves.
Meet Maddy
Meet Maddy
Meet Maddy
Meet Maddy
Meet Maddy
Meet Maddy
Hey! I’m the Director of Client Strategy + Sales at Authentic Audience, with 8+ years across marketing, paid growth, and high-converting sales.
My Sell Like Her framework brings emotional intelligence, intuition, and clear leadership into the sales process. We practice asking better questions, making direct recommendations, handling objections, and following through.
Inside the Sales Accelerator, I help women develop the language and skills to lead those conversations themselves.
In this masterclass, I’m bringing you the call structure, sales language, and follow-up strategies we teach—so you have something specific to practice the next time a potential client says, “Tell me more.”
The high road of sales
The high road of sales
The high road of sales
The high road of sales
The high road of sales
You’ve put years into getting good at your work.
Give yourself the skills to sell it.
Join us for The High Road of Sales and learn how to lead the conversation, communicate your value, and ask for the business.
‘