A-la-carte courses for founders who want results.
COURSE SHOP
The Authentic Business Club
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The Paid Ads Accelerator
Best For
Anyone ready to run Meta ads the right way (setup + strategy + creative)
Pixel + audiences + campaign setup step-by-step
Copy + creative tools (including Ads Design Workshop bonus)
30 days in the Club + Q&A thread + office hours with CQ
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The 90 Day Launch Guide
Best For
Anyone who needs a plan (and hates winging it) - Offer + warm-up + lead plan
Webinar + sales page + email flow structure
Launch week execution + post-launch retention
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Foundations
Best For
Newer businesses or anyone rebuilding their marketing basics
Craft high-value offers that sell
Messaging that attracts + converts
Build your ecosystem: nurture, trust, consistency
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List Build Academy
Best For
Founders who want more leads without posting nonstop
Signature 5-email welcome series (plug-and-play)
Offer → opt-in page → thank you page built right
Bonus ads creative/templates
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SHIFT Into Self-Promotion
Best For
Creators who need messaging, confidence, and a self-promo system
Self-promotion strategy + simple funnel
Personal brand messaging + signature method
Mindset shift that changes how you show up
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Substack Course
Best For
Founders who want an owned audience + long-term content strategy
Publication setup + CTAs done right
90-day content + growth plan
Monetization strategy (when + how to turn on paid)
Plus tools + templates:
Audience strategy + competitor research approach
Ad campaign planner template
Ads design workshop
Ad copywriting worksheet
Ad creative ideas for every vertical
Ad design templates (dropped monthly)
Step-by-step instructions for:
Setting up Meta Business Account
Building campaigns from the ground up
Creating 1st-party and interest-based audiences
Connecting pixel tracking to your website
Linking Instagram + adding payment method
Who it’s for
If you want to run Meta ads without guessing, wasting budget, or duct-taping your setup together.
What you get
The Paid Ads Accelerator
An agency-grade Meta ads launch kit—built to get you set up correctly.
Live support included: Includes 30 days inside Authentic Business Club so you can attend a live Q&A / office hours with Christa Q.
What you get
$333
OWN YOUR AUDIENCE
OWN YOUR AUDIENCE
Substack Course
Stop renting your audience. Build one you actually own.
Who it’s for
If you’re tired of playing the social media game and want an engaged, loyal audience that belongs to you—this course is for you.
Why we love Substack
Because it allows you to:
Take control of your audience (no more algorithm chaos)
Share your ideas in a space designed for real connection
Build a newsletter that feels like you—without trying to go viral
Turn readers into loyal fans and paying subscribers
Create a long-term content strategy that grows with you
What you’ll do inside
A fully set-up publication with the right CTAs
A 90-day content + growth strategy tailored to your goals
Clarity on when to turn on paid (and how to do it right)
CTA + conversion copy support for growing free + paid subscribers
Confidence using Substack as a sustainable marketing channel
What’s inside
Self-paced course with video lessons, screen recordings (so you can actually see how to use the platform), and a fillable workbook.
Modules
Understanding Substack
Creating Your Publication
Growth Strategy + When to Turn on Paid
Prepping Your First Content + Launch
The core curriculum
Kourtney — Head of Operations at Authentic Audience
Substack strategist who’s helped dozens of clients launch, grow, and monetize.
Investment
$444
Includes self-paced access, walkthroughs, fillable workbook, setup checklist + templates, 90-day framework, and monetization guidance.
“Kourtney was such a huge help in guiding me through Substack and setting everything up for a smooth launch…”
— Emory Hall
“This course changed my life in one weekend”
— Azalea
MODERN MARKETING
MODERN MARKETING
Foundations
Modern marketing fundamentals for creators, entrepreneurs, and service-based businesses.
Who it’s for
If you’re building (or rebuilding) the basics: your offers, messaging, strategy, and consistency—without overwhelm.
What you’ll learn (3-part mini course)
You’ll get instant access to the virtual classroom with in-depth workshops, a fillable workbook, and bonus resources.
You will learn how to
Develop signature offers that showcase your gifts and sell
Master messaging that attracts and converts
Position yourself as an expert and build trust
Implement an authentic marketing strategy that fits your business
Create a sustainable ecosystem that nurtures and grows your community
Establish a routine for consistent growth
Class Breakdown
Crafting Unique & High Value Offers
Authentic Messaging & Marketing
Building Relationships, Nurturing & Selling
Workbook
Fillable Foundations workbook to build offers, archetypes, and strategy alongside the classes.
Investment
$88
“You’re the best thing I ever did for my business.”
— Tiffany W
“I launched a coaching course that sold out in 2 weeks… and saw a 50% increase in leads.”
— Krissy D.
Shift Into Self-Promotion
Self-promotion that’s rooted in self-love, service, and strategy.
Who it’s for
If you want to be seen, sell what you do, and build momentum—without feeling salesy, performative, or cringe.
What this course helps you do
Craft personal brand messaging that actually lands
Clarify your signature method and offer positioning
Build a self-promotion strategy you can repeat
Create a simple funnel so your visibility turns into sales
Make the mindset shift so you stop hiding when it’s time to show up
What’s inside
6 self-paced, in-depth lessons (mindset + marketing tactics + tools)
Homework + worksheets for messaging, offers, and copy
Curated support resources (meditations, playlists, reading)
Dashboard with all materials in one place
Investment
$444
“Self-promotion can feel daunting… promoting one’s own work and art can be a form of prayer.”
— Emory Hall
“Krista is truly the business whisperer…”
— Hannah Crerar
LAUNCH YOUR CALLING
LAUNCH YOUR CALLING
The 90 Day Launch Guide
A launch roadmap you can follow one week at a time.
Who it’s for
If launching feels overwhelming, chaotic, or like you’re reinventing the wheel every time—this is your structure.
What it is
A week-by-week launch plan that walks you through the entire process: offer creation, warm-up, lead collection, webinar prep, sales page finalization, launch week execution, and what to do after the sale.
What you’ll do inside
Craft the offer and clarify your customer + transformation
Build your purchase flow + platform setupSet launch goals + conversion targets
Create a warm-up offer + email sequence
Collect leads and do personal VIP outreach
Prep your webinar + registration flow + reminders
Finalize sales page + launch emails + posting plan
Run launch day, then build retention and “service after the sale”
Investment
$44
“A launch roadmap you can follow one week at a time.”
— Testimonial
List Build Academy
Build the list. Build the funnel. Build the relationship.
Who it’s for
If you want consistent leads coming in without relying on algorithms—and you want a system that turns cold subscribers into warm, ready-to-buy humans.
What it is
A step-by-step system that walks you through:
(1) your offer → (2) your opt-in page → (3) your welcome sequence → (4) your launch + ongoing evergreen funnel.
What you’ll do inside
A proven blueprint to create a high-converting free offer and run your List Build campaign
4 weeks of on-demand content + weekly assignments
Signature 5-email welcome series (plug-and-play)
Bonus: List Build Captivate (additional 4 weeks of on-demand content + top performing ad creative templates)
The core curriculum
Activate Your Opt-In Page
Build a high-converting opt-in page
Activate Your Sequence
Build a welcome series that takes people from “just met you” to “warm and ready.” Includes the exact structure of the signature 5 emails: delivery/intro → personal message → trust/value → more value + success → soft CTA to current offers.
Activate Your Campaign
Connect and test the full funnel, publish, and launch it to your audience with a simple warm-launch “surprise + delight” sequence and a clean social posting plan.
Investment
$222
A Note from ABC Founder, Krista
After a decade+ running a marketing agency, I watched the same pattern play out:
Brilliant people trying to piece together their growth from free PDFs, random advice, and a course they bought at 1am and never opened again.
So these are the courses I wish existed when I was building and the ones we keep wishing every founder had access to now.
Each one is designed to do one thing: help you make a real move.
Not “learn about it.”
Not “get inspired.”
Do it.
Run the Meta ads the right way.
Build your list without posting nonstop.
Launch with structure instead of chaos.
Get your messaging and offers tight enough that your marketing starts working.
Build an owned audience you can actually rely on.
Start with the course that matches what you need most right now.
Come take what you need.
Come get the system installed.
Come see what happens when your marketing finally has a plan.
— Krista
P.S. When you join the Club as an annual member, you get Foundations + The Ad Accelerator + 50% of all courses. 😉