FOR women building businesses with purpose
The membership that helps you grow with more clarity, consistency & community.
Inside the Authentic Business Club, founders get live marketing strategy, plug-and-play templates, community, mentorship, and mindset support, so you can actually follow through.
join us
500+ female founders
THE DOORS ARE OPEN
THE DOORS ARE OPEN
THE DOORS ARE OPEN
THE DOORS ARE OPEN
THE DOORS ARE OPEN
“I spent almost $200k on my MBA, but the ABC has taught me more about entrepreneurship than business school ever did. The ABC blends strategy and soul in a way I’ve never experienced before -- authentic marketing, mindset, visibility, sales, and the courage to actually put yourself out there and build something real. And it gave me a community of founders taking such creative, expansive approaches to business that it constantly reminds me there are limitless ways to build a meaningful business & life.”
— Veronica, Club Member
What you get inside the Club
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live Biz classes
Stay plugged in with 10+ live sessions each month taught by our team of experts, from marketing deep dives to mindset support.
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mentorship
Get access to smart, generous experts who can help you move faster, make better decisions, and feel less alone in the process.
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resources
Lifetime access to our library of business education courses, templates and toolkits to learn-as-you-go.
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Community
Grow in good company with 2x weekly virtual co-working sessions and community threads to gain support from other founders.
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Mindset Support
Tools and workshops to help you regulate, reset, and stay connected to your vision.
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Money Tools
Resources that will make you feel more confident with the numbers, decisions, and sales support that shape your business.
Upcoming Events
Upcoming Events
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Club Co-Working
Every Mon 7am PST & Wed 8am PST
Hosted by Bailey Sims
Working in entrepreneurship and, even more so, as a therapist, Bailey learned quickly that this work can feel isolating and dis-connecting if not plugged in and intentionally finding nurturing spaces.
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Sales Office Hours
Oct 6th @ 2pm PST
Hosted by Maddy Heller
You’ll get real-time coaching, a clear strategy, and next steps to close more in your business with confidence.
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The System Behind the Gift
Oct 8th @ 12pm PST
Hosted by Ashley Novak
A hands-on look at how a CRM should carry the client journey for you, from first inquiry to booked and paid, so service based founders can stop managing their business from memory and DMs. Walk away with a clear map of where automation belongs in your client journey.
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Monthly Marketing Masterclass
Oct 13th @ 2pm PST
Hosted by Krista Ripma
A high-impact monthly masterclass designed to deepen your strategy, spark momentum, and support aligned business growth each month.
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FIX YOUR FIRST IMPRESSION!
Oct 15th @ 12pm PST
Hosted by Maddy Greathouse
Good news? Your profile is working overtime. Bad news? Your profile is working overtime. People stalk you before they buy, so what are they seeing? In this workshop, you'll rebuild your bio and pinned posts to convert and walk away with a profile built to SELL, even while you sleep.
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How to Be a Visionary, Not Just Someone Who Has Visions
Oct 22 @ 12pm PST
Hosted by Jody Askew
In this multi-sensory, psychospiritual bootcamp, become the vessel that can hold the magic without flattening it, so you end this year without sending one more good idea to the graveyard. The visionary always goes first. Are you ready?
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Hot Seat Coaching
Oct 27th @ 2pm PST
Hosted by Krista Ripma
This is your time to get real-time feedback, work through sticking points, and walk away with clarity, confidence, and next steps (from our ABC founder!).
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Guided Hypnotherapy
Oct 29th @ 12pm PST
Hosted by Kelsey Lettko
Science-backed, soul-aligned hypnosis to help you shift the patterns holding you back so you can lead, live, and create from your highest self.
Featured Workshops
plus, a library of 50+ more
NEW IRL EVENTS & EXCLUSIVE MEMBER PERKS
Soulward · Nashville
Business strategy meets soul in a community of purpose-driven founders. ABC members get one free month of Soulward Local, including live events, plus locked pricing of $1,111 for the Soulward Summit.
Wellth Society · Boston
Meet ambitious women who care about growing their businesses and feeling good while doing it. ABC members get access to 2+ members-only event options each month, with pay-per-event pricing and no separate monthly subscription required.
Sueños · Los Angeles
Your space to work, create, and connect at a social wellness club in Mid City. ABC members enjoy free coworking every third Wednesday, plus 33% off wellness classes and monthly Content Days. Come for the work time, stay for the people.
Empire State of Vibes · New York City
Find your NYC business people at monthly ABC gatherings hosted by Natalie Madrigal. Think long conversations, shared stories, and fresh perspectives with women building something of their own. Find your next gathering in our member events calendar.
Meet Krista
Meet Krista
Meet Krista
Meet Krista
Meet Krista
Meet Krista
Meet Krista
Meet Krista
Meet Krista
Meet Krista
I didn’t start the Authentic Business Club because I needed more marketing tricks. I started it because I knew too many brilliant founders who were burning out trying to do it all alone.
After running an agency for over a decade, I saw the same thing again and again: People wasting energy duct-taping strategies together from free PDFs, half-finished courses, and endless trial and error. Marketing felt confusing, isolating, and—if we’re honest—like a full-time job on top of the actual business.
That’s not sustainable. And it’s not why you started your company.
So I built the space I kept wishing existed. Not a course. Not a group chat. Not another thing to add to your to-do list. But a real department you can lean on—a mix of strategy, templates, mentorship, and community that makes marketing feel human, doable, and actually effective.
It’s where you come to:
Sanity-check your launch plan.
Workshop a headline with experts in real time.
Refine your funnel until it actually works.
Get your ads converting with agency-grade support.
Plug into community so you stop carrying the whole weight by yourself.
Inside the Club, you’re not left staring at a template wondering if you’re “doing it right.” We hand you the same frameworks and tools we use with our agency clients, then stay in the room with you while you apply them. That’s the difference—real systems, real humans, and real momentum.
Because building your business shouldn’t mean burning yourself out. It should mean feeling supported, confident, and clear on your next move.
That’s what we do here. If you’re ready to stop guessing and start growing—with strategy and a team at your side—this is your place.
See you inside,
Krista
Why Join the ABC?
We give you the strategy, assets, support and tools to implement so you can keep your business growing.
| The ABC | Free Content | Self-Paced Course | Other Memberships | |
|---|---|---|---|---|
| Live Weekly Strategy | Every Single Week | None | None | Rare or None |
| Templates & Assets | An ever growing vault for every area of biz | Scattered | One Subject Only | Limited Library |
| Real Time Feedback | Weekly Hot Seats & Office Hours | None | None | Comments Thread |
| Mindset & Mentorship | Built Into Our Weekly Sessions | None | Not Addressed | Not Addressed |