Rewriting Sales
through a feminine lens
A free live masterclass for women ready to sell with more confidence, more clarity, and a whole lot less performance.
If you are brilliant at what you do, but things get shaky the moment it is time to talk about the offer, follow up, hold your price, or ask for the sale, this masterclass is for you.
Because most women are not bad at sales.
They have just been taught a version of sales that feels disconnected from who they are.
The High Road of Sales is a free live training with Krista Ripma and Maddy Heller designed to help women rewrite the way they think about selling, so sales can feel more grounded, more human, more strategic, and far more effective
This is about becoming clearer.
Clearer in your message.
Clearer in your value.
Clearer in the moment of invitation.
Because when sales is rooted in service, standards, self-trust, and real skill, it stops feeling heavy and starts feeling powerful. That feminine, service-based, high-trust framing is central to both Maddy’s Sell Like Her framework and the accelerator itself.
The high road of sales
The high road of sales
The high road of sales
The high road of sales
The high road of sales
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For a lot of women, selling brings up the deeper stuff.
Being visible.
Being judged.
Being paid.
Being chosen.
Being rejected.And when that happens, even incredible founders start doing things that quietly cost them money:
under-explaining their value
watering down their message
not following up
getting vague at the point of the ask
making the offer feel optional
collapsing the moment an objection comes up
This masterclass is about changing that.
Inside, we are going to show you a different way to sell… one that does not rely on force, fake urgency, weird scripts, or trying to become someone you are not. That contrast between old sales and a feminine-forward paradigm appears throughout Maddy’s presentation, which emphasizes service, magnetism, connection, trust, and clarity over dominance and force.
In this free masterclass, you’ll learn:
The feminine sales shift
How to move from pressure, proving, and over-explaining into a sales approach built on service, standards, and trust.
Why so many women resist selling
And what is actually happening underneath the hesitation, the avoidance, and the “I know I need to follow up but I just didn’t” spiral. Maddy’s deck explicitly frames resistance to selling as common among women founders and ties it to practiced beliefs, safety, and self-worth.
The sales mistakes that are quietly costing you money
Including weak positioning, unclear messaging, under-qualifying leads, and stopping after one or two touchpoints when the sale likely needed more. Maddy’s framework calls out pre-qualifying, asking for the sale, and extending follow-up because many buyers convert later in the touchpoint cycle.
How to follow up without sounding needy or awkward
Because following up is not annoying. It is professional. And when you know how to do it well, it changes everything. That exact reframe appears in the “self-sell” examples and pitch reframes in the deck.
What it actually sounds like to ask for the sale cleanly
Without shrinking, hinting, apologizing, or backing away at the last second.
A first look at our brand new Sales Accelerator
At the end of this training, we’ll introduce our first-ever women-led Sales Accelerator — a high-touch live container for women with premium offers who are ready to sharpen their messaging, strengthen their sales assets, master the sales conversation, and make their investment back with real support. The accelerator is positioned as a 6-week live container for women with high-ticket offers, focused on messaging, assets, follow-up, sales calls, and objection handling.
Not your boyfriends sales advice
Not your boyfriends sales advice
Not your boyfriends sales advice
Not your boyfriends sales advice
Not your boyfriends sales advice
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This room is for you if...
You have a premium offer and know it should be converting better.
You are amazing at the work, but inconsistent at the sales part.
You avoid follow-up, overthink objections, or feel weird when it is time to make a clean ask.
You want a more feminine, strategic, human way to sell.
You are done relying on hope, vibes, and “maybe they’ll just come back.”
You are ready to build a sales process that actually supports your growth.
Meet Krista
Meet Krista
Meet Krista
Meet Krista
Meet Krista
Meet Krista
I’m the founder + CEO of Authentic Audience, marketing strategist, and business coach for female founders who want real growth without selling their soul. Also I love sales!
For over a decade, I’ve helped founders clarify what they sell, position it with power, and build marketing + sales systems that convert: messaging that lands, assets that do the heavy lifting, and follow-up that actually happens. My work lives at the intersection of strategy and inner leadership , because the truth is, most “sales problems” aren’t about talent. They’re about clarity, standards, and the capacity to be seen and paid.
Inside Sales Accelerator, I’m here to sharpen your offer, tighten your buyer messaging, and build the sales assets that make your premium offer easier to buy: sales page, emails, and a follow-up rhythm you can repeat. I’m also going to share my go to sales approach!!!! Get ready.
Meet Maddy
Meet Maddy
Meet Maddy
Meet Maddy
Meet Maddy
Meet Maddy
Hey! I’m the Director of Client Strategy + Sales at Authentic Audience, with 8+ years across marketing, paid growth, and high-converting sales.
I teach feminine-forward sales, aka selling like a woman: aka selling like a woman: intuitive, confident, emotionally intelligent, and zero bro tactics. You don’t need to be louder to close more. You need a real process you can repeat.
Since joining the Authentic Audience team in June, I’ve closed $160,000+ in revenue, and inside this Sales Accelerator, I’m bringing you the exact frameworks, scripts, and follow-up strategies we use to make closing feel clean, confident, and like an easy yes. See you there!!
Ready to take the high road?
Join us live for a sales masterclass that will help you rewrite the way you think about selling and show you what it looks like to sell like a woman without losing the ask.
And if you know you are ready for more support, this will also be your first look at our new Sales Accelerator.
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